This idea came to mind late one night while I was watching Gwen Stefani's Harajuku Lovers tour on HDnet. I had just received my spot in Gwen's celebrity baby gift basket and I wanted to be inspired to design some new products to send her. I started thinking about how much I enjoyed creating my Gwen Halloween costume a few years ago. It was a costume but I loved it so much it was hard to shove it in a box, never to be worn again. So I started thinking....how could I translate this costume into daily wear? The answer...Couture Tees.
I started designing a shirt based on an aqua American Apparel tee I had in my closet and some left over lace and ribbon from my costume. After a few days I felt I had runway material. The next step was order the materials. I ran into many roadblocks along the way. American Apparel had discontinued every style and color tee I felt could work for this design. There were limited sizes and quantities available, so I knew I would never be able to make this a permanent addition to the Modern Material line. But then I realized that would make this tee special. Once they are gone, they're gone.
As soon as I got my materials, I sat down at my sewing machine and let my imagination run. I have to admit, I was quite impressed when I was all finished. The next step was to see what everyone thought. I slipped on a black pencil skirt, black heels and accessorized the shirt with a wide black patent belt and chunky chain link necklace. I decided not to mention that it was one of my designs. I figured people would think it was either some weird crazy trend I was sporting that hasn't caught on yet...or they would love it. I was hoping it was the later. That day, I seriously received more complements in one day than I thought was possible. People I didn't even know very well were saying how much they loved my outfit. One of my friends realized I designed it, and couldn't shut up about it. I wore it out on the town that night, and my husband said he noticed a bunch of girls checking me out. I'm pretty modest, so it was hard for me to accept so much attention, but I knew I was on to something that could set me apart from the millions of other tee shirt designers.
So if you are looking for something amazing to add to your wardrobe or want a special gift for a friend, you'll know where to find it.
I am accepting pre-orders now, before this design is introduced to my web store. Keep in mind that sizes and quantities are extremely limited, so if you want one, please let me know. For more information, including price, please send an email to annie@modern-material.com.
Be Bold. Be Daring . Be Different.
- a n n i e -
http://www.modern-material.com
