Spring is here and it feels like summer in Ohio. Only 3 months until ComFest! Time to start kicking it back in gear.
I took a bit of a hiatus with developing and promoting the brand over the past few months. In the fall I took another full time design job back at Bath & Body Works, where I first started my career. With the stress and transition period I needed a break. It's still going to be a challenge to find time, but I'm determined not to give up on Rock & Royalty. Over the past few weeks we've been working on the web store and I've been working on marketing ideas. My number one goal is to build up my online presence again. Something I haven't done in years.
I'm starting to use my Pinterest account to market the brand and run weekly promotions. It's an amazing thing if you haven't discovered it. It's inspiring while at the same time promoting the brand. I intend to run weekly coupons and special product promotions so don't miss out! They will not be available directly from the web store. I may repin a lot of my own brand images so I can keep them above the surface for other people to discover but if you follow me, you will see a bunch of other things that inspire the line.
You will notice a lot of costume ideas on my pinboards. I am starting to work on a collection called Costume Couture which I will hopefully have ready for ComFest and other summer and fall festivals before Halloween. Some of my current pieces are more costume and couture than ready to wear pieces and I would love to expand into a full collection.
I took a bit of a hiatus with developing and promoting the brand over the past few months. In the fall I took another full time design job back at Bath & Body Works, where I first started my career. With the stress and transition period I needed a break. It's still going to be a challenge to find time, but I'm determined not to give up on Rock & Royalty. Over the past few weeks we've been working on the web store and I've been working on marketing ideas. My number one goal is to build up my online presence again. Something I haven't done in years.
I'm starting to use my Pinterest account to market the brand and run weekly promotions. It's an amazing thing if you haven't discovered it. It's inspiring while at the same time promoting the brand. I intend to run weekly coupons and special product promotions so don't miss out! They will not be available directly from the web store. I may repin a lot of my own brand images so I can keep them above the surface for other people to discover but if you follow me, you will see a bunch of other things that inspire the line.
You will notice a lot of costume ideas on my pinboards. I am starting to work on a collection called Costume Couture which I will hopefully have ready for ComFest and other summer and fall festivals before Halloween. Some of my current pieces are more costume and couture than ready to wear pieces and I would love to expand into a full collection.
I also will be launching a rewards incentive program very soon. Help promote Rock & Royalty and earn points and free stuff! Basically if you get anyone to shop with us, you will get credit for their purchase. More details to come soon.
So with all of these ideas generating I'm feeling rejuvenated and dedicated once again. Any ideas you have please feel free to send my way!
So with all of these ideas generating I'm feeling rejuvenated and dedicated once again. Any ideas you have please feel free to send my way!
