New Name. New Domain. www.shoprockandroyalty.com. The former Modern Material website will also remain active as we have developed a strong customer base around the world in the last 2 years. Both domains route to the same site, which has been completely updated to reflect the new brand name. I decided not to start from scratch when creating the new brand image, so there could still be some recognition of the Modern Material brand. The colors and logo look very much the same, however I've added some ornate elements to the design. The brand will now focus on clothing and accessories, while beginning to remove the paper category. Customers can now shop by collections including women's and men's.
Tis the Season to Rock the Night Away. A Holiday giveaway is now underway with a gift set valued over $100. The link to the entry form is on the home page. The items are mostly from the women's collection, but could make a great gift. Please be sure to register and pass the link onto your friends. (Note: my family and personal friends are not eligible).
A Collaboration of Music & Style. The Indie Rock Collection has also been an amazing addition to the brand, which will also go nicely with the new name Rock & Royalty. I am so impressed by the amazing musicians who are featured in this collection. There is a great mix of music from beautiful songs by singer/songwriters to songs that make you want to rock. There are several songs that have been used on hit television shows, including: Grey's Anatomy, One Tree Hill and 90210. The goal of this promotion was to spread the word about these great artists, while offering customers an amazing value. I appreciate everyone who has contributed to this project. It took a lot of hard work to get things pieced together, but I think the concept is something that will continue to revolve around Rock & Royalty. The current collection will be available until June 15, 2010, or while supplies last.
Several new pieces will be added in time for the holidays! Of course the thing I love to do more than anything is design accessories and embellish apparel. I have several great new items that I have yet to put on the website, as well as some great new designs in mind! One of the most exciting additions I am working on is a collection of ties, for both men and women! They will certainly have the Rock & Royalty flair, consisting of embellishments that will set them aside from anything the rest of the pack. Think rock & roll not business attire. A few limited edition clutches and totes are also in the mix.
Rock & Royalty™ Couture. This will continue to be the line of embellished apparel and accessories that require more time and expense. I personally put a lot of time into these pieces to offer something unique. The Alison Wonderland and Mad Hatter Couture Tees drew a lot of attention this summer. This is a theme I hope to expand on in the future, especially with the Tim Burton remake starting Johnny Depp sure to become a smash hit at the box office.
Inspired by Rock & Royalty Romance. The entire brand is a mixture of hard edge rock and roll elements and elegant ornate details. I'm inspired by the 150 + concerts I've attended to the exquisite costumes from the modern day Marie Antoinette movie and Gwen Stefani's video for What You Waiting For. It feels like a fairy tale romance between the heir to the throne and a rock star from opposite sides of society, destined to be together. A short love story of what has created the style of Rocker Romantic can soon be found in the About section of the web store. Long Live the Rock & Roll Queen.
