SCM Gwen Stefani Gift Basket Press Release

Hello-
I just wanted to share the official press release for the SMC Gwen Stefani Gift Basket. I will soon post photos of the entire gift basket, and detailed shots of what was featured from Modern Material.

thx-
annie

------



For Immediate Release

Oviedo, FL (May 22, 2008)

Contact: Kimberly Morales & Becky Ocasio / 407-687-1543 / info@stylecafemoms.com

Style Cafe Moms, an online “resource cafe for the trendy mom”, strives to be the top online support system for business owners and those who have developed their own product and need affordable advertising and exposure. In addition to advertising, Style Café Moms offers boutique and product reviews as well as a shopping guide, recipes, celebrity dish and of course,the Style CaféMoms Celebrity Basket.

Style Cafe Moms, offering an array of services for a businesses advertising and promotional needs, however they still looked for more unique opportunities to promote the businesses that they represent,and with that the Style Café Moms Celebrity Basket was born – a venue allowing several businesses to receive extraordinary distribution and publicity. Style Cafe Mom's celebrity baskets are the ideal setting
to launch a new product or create awareness of an existing product, by delving into the celebrity realm and offering businesses the opportunity to introduce their product(s) to some of the biggest celebrities.

The recipient for Style Café Moms most recent was Gwen Stefani. This basket included items not only for their new little rock star, but also for Gwen, Gavin and Kingston as well. The Gwen basket was a huge success for

Western Chief – Westernchief.com
Chooka – Chookaboot.com
Goosie Cards - Goosiecards.com
Baby Planet - Baby-planet.com
The Children’s Nest Boutique - Childrensnestboutique.com
Rockin Baby Sling - Rockinbabysling.com
Bella Materna - Bellamaterna.com
My Brest Friend - Mybrestfriend.com
Table Topper - Tabletopper.com
Tres Couture – Trescouture.com
Modern Material - Modern-material.com

Modern Material was chosen to be featured in a celebrity gift basket for style icon and musician, Gwen Stefani. Gwen is due to have her second child with rocker husband, Gavin Rossdale, former lead for the 90's grunge band Bush. Gavin's solo album, Wanderlust, hit the charts this month.

Style Cafe Moms, is a group of women business owners focused on promoting up and coming brands and designers. They specialize in celebrity baby baskets for A-List celebrities and media outlets. Several celebrity moms are selected each month to receive the lavish gifts. The most recent celebrity to receive the gift basket was Jessica Alba. She was very happy with her gifts and even sent a thank you letter to the group. Jessica was spotted wearing one of the necklaces from one of the designers.
Other celebrities chosen for the gift basket include Jennifer Lopez, Angelina Jolie, Victoria Beckham, Kelly Rippa, Julia Roberts, and Reese Witherspoon just to name a few.

I chose to feature some of the core products from the Royalty Collection. I also designed a few new pieces for Gwen, Gavin, and Kingston. The Alison Wonderland Couture Tee, inspired by Gwen's Harajuku Lover's Tour, is now featured on my site as a limited edition piece. I also designed a few custom pieces including a hoodie track suit for Kingston and onesies for the new baby.

Here is a photo of the entire gift basket, along with a few detail shots of Kingston's gift.











Be bold. Be different. Be daring.

- a n n i e -

Moving Forward

It's been a few months since I launched my site and now I'm starting to reach the point where I need to determine where to take this brand. I've been doing everything possible to promote it online, with as little cost involved as possible. I want to keep my brand competitive with the current market, but I also have to remember that it isn't really possible to position myself in the big leagues. I am quickly realizing that I need to start small have my brand featured in as many specialty boutique stores as possible. I have been approached by several shop owners interested in carrying Modern Material in their stores. In order to do so, I have to sell my products to them at wholesale. After carefully analyzing the situation, I realized that I did not have my retail prices set accordingly for certain items, mostly apparel and accessories. The last thing I want to do is raise my prices, however, if I want to get my brand in stores, I have to raise them or else I will loose money and never be able to get this brand off the ground. Please keep in mind that I am the sole designer and owner of this brand. I'm not off in China developing products for pennies like the mass market brands you are able to buy in your local mall. And even some of those brands sell their products at ridiculous prices. Instead, I am only developing small quantities which cause production costs to be very high. I also do a lot of the assembly and production work on my own, so you can be sure that products are high quality and not manufactured in a sweat shop over seas.

My plan is to run as many sales and discounts as possible so I can allow lower prices for my products online. Hopefully this makes up for raising the retail prices. Please fill out the contact form if you would like to receive special discounts.

- a n n i e -