The fall collection will be coming soon! Until then, please check out the Gallery from the amazing photo shoot we did last month! It has taken weeks to get the website updated, and we still have a long way to go until we can add them to the store. Until then, I am taking special order requests on any items featured in the gallery shots, including the adorable ruffle trimmed button dresses and tutus!

http://www.shoprockandroyalty.com/gallery/photo206.htm

This weekend Rock & Royalty will be selling products and taking custom orders on the new collection at Christmas in October at the Hancock County Fairgrounds in Findlay, OH. This is near my hometown, Bluffton, so I hope to see some familiar faces!

The Indie Rock Collection 2 promotion is now available as a gift with purchase. Please check out these amazing bands!

http://www.shoprockandroyalty.com/newmusic.asp

I would like to thank everyone who has volunteered their services to help build this brand. I will provide a full list of credits on the web site as soon as we can update it further!

Thanks - Annie

A Rock & Royalty Fairytale Romance

Here is the story of how Rock met Royalty and lived happily ever after....

 New web design coming soon...


A ROCK & ROYALTY Fairytale

In a land of beauty and privilege, there once lived a young woman who was heir to the Royal throne. Miss Alexandria Kensington had everything she ever wanted yet felt her life was missing it’s true meaning. She was expected to marry a young man, chosen by her Royal family, and carry on the legacy to one day be queen.

The Grande Masquerade Ball was quickly approaching, as was the night she would be engaged to Sir Jameson. Dozens of couture runway gowns were presented to Miss Kensington and she didn’t spot a single one that sparked her fancy. Alexandria rushed to her wardrobe and pulled out a black Vivienne Westwood gown and began cutting it to shreds. Embellishments of ruffled lace, ribbon and crystals were carefully added with fine detail, making an exquisite piece of her own. The clock struck midnight and Alexandria felt as if Tim Gunn were going to walk through the doorway and announce “Designers, time’s up.” Luckily she made it work, and was ready for her night on the runway, or rather her procession on the Royal Court.

The evening would seem magical to almost any girl, but Alexandria wanted something more. Happiness wasn't about wealth, power or privilege. It was love and freedom to live the life that eluded her. Alexandria found herself fixated on grandiose sounds from across the ballroom. She slipped away for a closer look and felt the music and lyrics resonate in her. The band was playing Coldplay's Viva La Vida, which somehow reminded her that the monarchy was ruling her life. Rock chords and classical strings blended a magical potion of love, romance, and inspiration to live life. Alexandria disappeared into the darkness, hoping to find a way to avoid the inevitable engagement. She found herself in peril among the deep forest until a light shined upon her. Up rode Ashton Kingsdale, the rock star and now her knight in shining armor, to rescue her from a kingdom of high society. He whisked her away on his white motorcycle through the streets of London. Like a rebel without a cause, Alex felt like Cinderella had just tossed her glass slippers into the Thames river, trading in prince charming for rock's own royalty.

The encounter with Ashton swept Alex away on a journey that would forever alter her life. She had to disguise herself when she would sneak way to catch the band's gigs in London. It was time to trade elegance for edge. As she entered the dark and noisy underground music scene, Alex felt out of place but enjoyed the freedom she never had. Ashton was already on stage rocking the night away. It was a romance that would be forbidden. Like the battle between Montague and Capulet, Alexandria knew her Romeo would never be accepted by her Royal family.

The secret rock & royalty romance continued for some time, then one day Ashton proposed to Alexandria. Love was in the air. She finally decided it was time to wear her heart on her sleeve, even if her family banished her from the Royal throne. After she returned home, her mother noticed the key, belonging to her heart, was no longer worn around her neck. At first her mother was astonished by her confession. Then a smile and tear appeared, for she only wished she had been strong enough to follow her own heart a long time ago.

It was then soon announced to all of the land, that a union of Rock & Royalty would one day reign with style and beauty.  It was time to live. A time to love. And a time to rock. Long Live the Rock & Roll Queen.

Rock & Royalty™ Takes the Throne

I would like to announce that Modern Material will now be represented by a new brand name called Rock & Royalty™. Over the last 2 years the brand evolved into a clear direction inspired by rock & roll and European royalty. I felt that it was time to create a name that could gain more appeal and understanding for the brand image. Modern Material will still remain the business behind the scenes, but Rock & Royalty will take the throne on the consumer side. I am working on the process of trademarking the name, as there certainly is a market for apparel and accessories inspired by this theme.




New Name. New Domain. www.shoprockandroyalty.com. The former Modern Material website will also remain active as we have developed a strong customer base around the world in the last 2 years. Both domains route to the same site, which has been completely updated to reflect the new brand name. I decided not to start from scratch when creating the new brand image, so there could still be some recognition of the Modern Material brand. The colors and logo look very much the same, however I've added some ornate elements to the design. The brand will now focus on clothing and accessories, while beginning to remove the paper category. Customers can now shop by collections including women's and men's.


Tis the Season to Rock the Night Away. A Holiday giveaway is now underway with a gift set valued over $100. The link to the entry form is on the home page. The items are mostly from the women's collection, but could make a great gift. Please be sure to register and pass the link onto your friends. (Note: my family and personal friends are not eligible).

A Collaboration of Music & Style. The Indie Rock Collection has also been an amazing addition to the brand, which will also go nicely with the new name Rock & Royalty. I am so impressed by the amazing musicians who are featured in this collection. There is a great mix of music from beautiful songs by singer/songwriters to songs that make you want to rock. There are several songs that have been used on hit television shows, including: Grey's Anatomy, One Tree Hill and 90210. The goal of this promotion was to spread the word about these great artists, while offering customers an amazing value. I appreciate everyone who has contributed to this project. It took a lot of hard work to get things pieced together, but I think the concept is something that will continue to revolve around Rock & Royalty. The current collection will be available until June 15, 2010, or while supplies last.

Several new pieces will be added in time for the holidays! Of course the thing I love to do more than anything is design accessories and embellish apparel. I have several great new items that I have yet to put on the website, as well as some great new designs in mind! One of the most exciting additions I am working on is a collection of ties, for both men and women! They will certainly have the Rock & Royalty flair, consisting of embellishments that will set them aside from anything the rest of the pack. Think rock & roll not business attire. A few limited edition clutches and totes are also in the mix.







Rock & Royalty™ Couture. This will continue to be the line of embellished apparel and accessories that require more time and expense. I personally put a lot of time into these pieces to offer something unique. The Alison Wonderland and Mad Hatter Couture Tees drew a lot of attention this summer. This is a theme I hope to expand on in the future, especially with the Tim Burton remake starting Johnny Depp sure to become a smash hit at the box office.







Inspired by Rock & Royalty Romance. The entire brand is a mixture of hard edge rock and roll elements and elegant ornate details. I'm inspired by the 150 + concerts I've attended to the exquisite costumes from the modern day Marie Antoinette movie and Gwen Stefani's video for What You Waiting For. It feels like a fairy tale romance between the heir to the throne and a rock star from opposite sides of society, destined to be together. A short love story of what has created the style of Rocker Romantic can soon be found in the About section of the web store. Long Live the Rock & Roll Queen.